About Executive Coach Justin Perkins
What is life like with the Edge?
“When I turned 30, I had the chance to do a four day vision quest fasting solo in the desert wilderness - a ceremony inspired by indigenous rites of passage.
I had a massive insight as I was watching a lizard climb in and out of a cave on the side of a cliff.
In that moment, I realized my purpose was to do the same.
I started to see the opportunity in darkness, the edge of shadows, as transition points. I glimpsed the incredible energy of focus and a sense of inner calm and power as I explored the inner realms of my consciousness, and the outer realms of Death Valley.
We are incredible beings, always dancing with life between the yin yang, the dual elements of creativity.
The name Edge stuck in my brain, under the surface in my subconscious, for over a decade as I navigated some massive life experiences as a father and business creator.
This experience was the seed that eventually became integrated in my life purpose to push myself beyond the edges of beliefs and self-induced limitations so that I could also guide others to their full expression and potential as human beings.
This has led me to reimagine myself constantly, and master the art of reinvention that I now share with some of the most inspiring changemakers on the planet.
Every day is a New Edge of Opportunity, a creative fresh start, a chance to expand the edge of your comfort zone and create a masterpiece of a day, a week, a month, a year, and a life...” - Justin Perkins
Justin Perkins has a unique, multi-disciplinary background that has been incredible preparation for highly creative executive coaching. Before getting involved in his career spanning 25 years in five industries, he competed at a high level in freestyle skiing - rising to top 60 in the Rocky Mountains for freestyle mogul skiing and now is an accomplished telemark skier. He also was a competitive soccer player in university, a performing musician as a saxophonist, and a singer-songwriter on guitar. He studied mechanical engineering at Cornell University, and then switched to anthropology and world perspectives at a small liberal arts school- completing independent research in both Brazil and Africa, and eventually finished an MBA at University of Colorado.
Here are some other highlights from Justin’s learnings in business and leadership:
He helped expand his brother’s organic farm business at age 22 in Colorado.
Managed a watershed covering several municipalities in Colorado as a Deputy Water Commissioner.
Launched a human rights oriented artist residency program from internet cafes in Cape Town with a refugee musician from Congo.
Wrote a book on decision-making for a US Department of Defense think tank called The Center for Technology and National Security Policy.
Helped a refugee from Congo launch a human rights nonprofit and become a global musician at the top of the music charts.
Created an award-winning snack brand, Olomomo, raising capital from 50 angel investors, and assembling a team which grew the company to over a $3M valuation and 3,000 points of distribution in major grocery channels.
Convinced Richard Branson via Twitter to put Olomomo Nuts on Virgin America.
Simultaneous to the entrepreneurial venture, Justin raised a family, and sold over 800 deals totaling $27m in revenue for the first social-impact social network in the world… Care2.com.
Sold over $1M in revenue for SocialNature.com as a part-time consultant - during the pandemic.
Other fun highlights: Justin recorded an original song in Peter Gabriel’s studio in 2022, climbed 35 peaks in Colorado over 14,000 ft, was featured on Good Morning America and The Cooking Channel, ran the Stinson Beach marathon, traveled to fifteen countries, and launched an executive coaching business in the middle of the global pandemic.
Rose to the top 1% of coaches in the world in just two years while also moving his family to the Black Forest in Germany in the process.
Justin now works every day to create psychologically fit cultures of innovation with entrepreneurs, leaders and teams around the world through helping them uncover and flex their innate creative super powers. He has sought out the best cutting edge teachers and coaches in the world as mentors, and is constantly honing his mastery of helping people with rapid behavioral change.
Justin uses a customized and experiential approach to help clients discover their own ways of learning and creating effective systems to improve mindset, skillsets, a healthy lifestyle, behavior, relationships, teams and businesses.
If you want to go big and create an incredible business and inspiring life in the process- let’s go...
“Jeff and I climbed that… and he created a whole new vision for his next chapter of life in the process!”